…where adults, young people, and families can normalize mental-health struggles and easily reach affordable, accessible, professional psychological support.
We aim to build a society that destigmatizes mental difficulties and prioritizes emotional wellbeing with empathy and inclusive professional support.
There are connections that transcend time and the stages of life. Ours is one. We are bound by a friendship born in childhood, at a time when we felt out of place, where we found refuge in each other. Our friendship is built on mutual respect, deep understanding, and an empathy that has allowed us to accompany each other in the most important moments of our journey.
Over the years we have shared experiences, challenges, learnings, and personal transformations that have helped us grow both as human beings and professionally. Although our paths have been different, we have always found a meeting point in the same way of understanding people: with sensitivity, without judgment, and with a genuine willingness to listen and understand.
Motherhood and watching our children grow — now teenagers — has further reinforced this perspective. We have often reflected on the importance of feeling heard, validated, and accompanied, especially during those stages when we are building our identity.
From this reflection, We Are Psycho is born: a space designed for young people, adults, and families to find support, understanding, and tools to know themselves better and grow authentically. A place where you can be yourself without fear or labels.
This project is the result of combining our life experiences and professional profiles: Ainhoa, as a psychologist with extensive clinical experience, and Marta, as a marketing and business expert. We bring together knowledge, passion, and purpose with a shared mission: to contribute to creating a more conscious, empathetic, and humane society.
Four people, complementary responsibilities, and one shared idea: make asking for psychological support feel more human, clear, and accessible.
Co-founder · Psychologist and Clinical Director
Ainhoa shapes and safeguards We Are Psycho's clinical approach, guaranteeing the professionalism and therapeutic quality of the whole team. The goal is for every decision to put people’s needs first.
Co-founder · Business and Marketing Strategy
Marta is responsible for making sure We Are Psycho's users discover us and enjoy the best possible user experience. She also builds strategic partnerships to bring We Are Psycho to as many people as possible.
Financial consultant
Víctor advises the team on financial and business strategy decisions; his extensive track record across a range of companies brings vision and professionalism to the project.
Technology lead
Bruno looks after the technology behind Psycho and turns the team's needs into a secure, simple platform ready to grow. He works with Psycho through Silicon Cat Technologies.
At Psycho, we believe everyone has their own internal battles. We're all a little psycho, and that doesn't make us weak — it makes us human. So why a penguin as our brand symbol?
Penguins are unique animals. They walk awkwardly, different from the rest, but the moment they dive into the water, they become true masters of movement. They're social, yet they can also feel lonely. They're strong, resilient, capable of surviving the harshest climates, even when everything seems to be against them.
Our penguin also has two X's on its eyes. A symbol that can mean many things: the feeling of disconnection, of not fitting in, of feeling invisible or even overwhelmed. It's also associated with death, but for us it symbolizes rebirth — the start of a new chapter. A way to claim that we all have our struggles, but they don't define us. They make us authentic. They make us us.
At Psycho, we want you to know you're not alone. Whoever you are, whatever you feel, this space is for you. Because we all have our psycho side, and that's okay.